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Man, I can’t believe that all podcasts are free!Īnother superb episode that comes to mind is by Radiolab on CRISPR, the gene-editing technology. The other day, while taking a walk, I was listening to this fascinating episode on the Bengal famine by Malcolm Gladwell in his Revisionist History podcast, and I was blown away. “I must tell you about this recent discovery of mine – podcasts! I believe they are the best thing since sliced bread.
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Let’s say you are a fan of podcasts and are writing a blog post on the topic, and here’s your unstructured first draft (which is like a thoughts-dump): It is best explained with a simple example. The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. In a follow-up post, we will look at an example of applying the tool on a business news article. What is the Pyramid Principle (with an example)?.Minto developed what’s known as the Pyramid Principle (or Minto’s Pyramid Principle): a deceptively simple to understand and yet surprisingly tough to master storytelling tool. The Pyramid Principle Downloadīut the most fascinating proponent of the “it’s all science” theory is a Harvard-grad and ex-McKinsey consultant called Barbara Minto (probably the most important person in storytelling not to have her own Wikipedia page). Is business storytelling an art or a science? As with most such questions, the answer is: “a bit of both”.
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The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. Scientific Writing = Thinking.īarbara Minto was with the Firm for only 10 years, but the mark she left is permanent. 17490 downloads 28278 Views 74MB Size Report. The pyramid principle: logic in writing and thinking. Pyramid Principle: The tool that McKinsey uses to build a story However I felt that such an important construct needed a separate post of its own. We had looked at a detailed post on story narrative earlier, which involved the use of the Pyramid Principle.